Initial Ideas
I will do a Health magazine, with one front cover focused on fitness, e.g. pilates, and one focused on the wellbeing, healthy food and general aspects of health. The masthead will have a fresh, clean feel to reflect the vibe of the magazine, for example: Vitality.
The website will have a shop section selling fitness clothing, dumbbells, workout mats, etc. It will also have a section with advice on diets/meals with information on which foods are dense in each nutrient and vitamins. It will have recipes for things like salads and smoothies.
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